I conducted a comprehensive UX audit of the previous Dermazone website, identifying key drop-off points in the doctor booking process and uncovering navigation pain points that hindered user flow. Based on these insights, I designed modern, user-centric pages that reflected both the clinical expertise and the aesthetic standards of the brand. A major focus was revamping the appointment booking system—streamlining the flow for selecting services, clinic locations, and doctors—resulting in a more intuitive experience and reducing the number of steps by over 30%. I also introduced subtle microinteractions and visual cues to improve clarity and build user trust throughout the journey. Throughout the project, I worked closely with the development team to ensure the final experience was responsive, accessible, and high-performing across all devices.